About
Us

We’re ONE. We’re Also So, So Much More.

It seems like every day a new better-for-you snack pops up on the market, but we weren’t born yesterday. And we’re not jumping on some new protein or energy bar fad. ONE Brands, formerly known as Oh Yeah! Nutrition, was founded in 1999 by Ron McAfee. With roots in sports nutrition, ONE has always been a high protein snack bar pioneer with a singular mission: exceptional taste, texture and ingredients with zero compromises and even fewer regrets. Learning from one project to the next, Ron ultimately developed what has become known as the ONE Protein Bar.

ONE Bars - What's Inside

One of our favorite ideas? A Birthday Cake flavored protein bar! That’s right. We created the original, no candles required.

ONE Unending Celebration

We took our passion for staying in shape and developed the perfect snack bar: One with 20 grams of protein. One with just 1 gram of sugar. One with totally indulgent flavors like Chocolate Chip Cookie Dough and Peanut Butter Pie. We even expanded our product family with new protein bars like White Chocolate Truffle and our Best Sellers Variety Pack. Then we went back to the basics with our ONE Basix product line, protein bars made with Stevia, delicious chocolate chunks and big flavor. Oh yeah! And now you can buy ONE bars online and from your favorite retailers nationwide. Click here to find where to buy ONE bars near you.

ONE Basix - What's Inside

ONE Tomorrow

With all this energy, we’re not planning on stopping anytime soon. We will continue to seek out guilty pleasures because for us, achieving flavors that seem too good to be true is the only truth we know. We believe in powerfully delicious, guilt-free indulgence. If you’re searching for the best post workout protein bars, best birthday cake bars or best full-flavored guilt-free snack bars, you’re definitely ONE of us.

We’re ONE Bar, with Zero Excuses.